Top 5 Growing Industries due to COVID-19
In these uncertain times, most businesses are fighting for their survival, but there are a few Growing Industries due to COVID-19.
In this infographic, we are going to explore the top 5 industries, which have experienced recent growth.
1. Health and Medical
Many of us are turning to search for information on how to protect ourselves and our communities. As users turn to the stores and the SERP to purchase everything from over-the-counter painkillers to vital medication, many advertisers are seeing increased ease in selling their products online, with ad clicks and conversion rates both significantly higher than usual.
2. Media & On-demand Entertainment
During social distancing, we’re consuming more entertainment at home. While most entertainment advertisers are picking up the increased demand and driving a few extra conversions, on-demand media has skyrocketed and doubled its conversions in the past few weeks.
3. Business management
Google is providing additional resources to help small businesses manage through these uncertain times, particularly with setting up employees to work remotely and crafting continuity plans. It looks like many advertisers in the space are set up to help, too. Overall, business management searches grew by 23% since February 23.
4. Beauty and personal care
Many fast-moving consumer goods have been in high demand the past few weeks. People are searching for products like soap and hand sanitizer, as well as seeking more self-care in these hard times. We’re noticing a 41% increase in searches for beauty and personal care, lower CPCs and much higher CVRs.
5. Greetings, gifts, and flowers
Social distancing is a lonely experience, and it’s difficult to maintain our connections for what may be weeks or months apart. Small gestures can mean even more throughout the COVID-19 pandemic, and advertisers who are wise enough to advertise on Google are seeing some great results.
Given the fact the Google’s reach, relevance and authority are the highest among all other channels, it undoubtedly has to be part of your online marketing strategy during these times.
If you would like to learn more about Search Engine Marketing or Google Ads, or you plan to set up, optimize or manage campaigns, book your free strategy call here and we would love to help you.
